HOT MBA Project Topics (Final Semester)

Project Titles
HR Topics
Performance appraisal/ performance management system
Human resource information system
Recruitment / selection methods
Attrition/retention
Compensation
Employee satisfaction/surveys
Organizational design, governance
Performance measurement/mgmt
Succession management
Training & development
Finance Topics
cash management
management of financial services
working capital
inventory control
Audit and Accounting
Budgeting/Cost Control
Business Valuations
Cost Benchmarking
Electronic Funds Transfer
Factoring/Financing
Product/Customer Profitability
Project Assessment, Feasibility
Risk Management
Marketing Topics
Internet Marketing
Market Assessment/Planning
Market Research/Surveys/Focus Groups
New Product Development/Design
Pricing Strategy
Revenue Management
Sales force Management
Advertising and Promotion/PR
Branding
Customer Relationship Mgmt
Data Mining/Data Driven Mktg
Direct Marketing Customer Satisfaction Survey
Consumer Perception Survey
Service Quality Study
Service Blueprinting
Service Process Mapping – Back stage, on-stage
Improving service quality using service blueprinting
Competition Analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Customer Data Analysis
Study of Institutional markets
Effectiveness of promotion schemes
Measurement of Brand awareness and brand perception
Customer Loyalty study
Study of purchase influencing factors
Customer Profiling
Advertising effectiveness study